Skip to main content

Dr Rohan Sharma

Dr. Rohan Sharma is presently working as Assistant Professor in Innocent Hearts Group of Institutions (IKGPTU), Jalandhar Punjab. He has almost more than ten years of experience in the field of Teaching, Research & Industry. His area of interest is Consumer behaviour, Marketing Management, Advertisement Management. He has  published almost more than 20 Research papers in the journals and 10 paper presentations in National and International conferences. He has also written a book on SPSS.

Publications & Conferences:

  • "To understand the role & importance of pot water that helps in providing healthy water: A study with special reference to Jalandhar district". International Journal of Commerce and Management Research. Vol. 4, Issue 5, Pages: 85-89 (2018). With ISSN: 2455-1627. 
  • “Differences in Time and Duration of Internet usage among Male and Female Research Students”. International Journal of Management Studies. Vol. 5, Issue 3 (4), Pages: 132-137 (2018). With ISSN (Print) 2249-0302 ISSN (Online)2231-2528.
  • “The Study of Effect of Work Culture on Productivity of District Central Cooperative Banks”. International Journal of Management Studies. Vol. 5, Issue 3 (1), Pages: 46-49 (2018). With ISSN (Print) 2249-0302 ISSN (Online)2231-2528.
  • “Factors influencing the work culture of district central co-operative banking system in Punjab”. International Journal of Academic Research and Development”. Vol. 3, Issue 2, Pages 1601- 1604 (2018). With ISSN: 2455-4197.
  • “Responsible Tourism in India: Special Reference to People with Disabilities”. International Journal of Management Studies”. Vol. 5, Issue 2(4), Pages 41-49 (2018). With ISSN (Print) 2249-0302 ISSN (Online)2231-2528.
  •  “Production, Consumption and Marketed surplus of Milk in Patiala and Faridkot Districts - A Study of Punjab State”. Vol. 5, Issue 2(3), Pages 64-71 (2018). With ISSN (Print) 2249-0302 ISSN (Online)2231-2528.
  • “Gender Differences in Internet usage among Research Students: A Comparative Study”. Vol. 5, Issue 2(3), Pages 116-122 (2018). With ISSN(Print) 2249-0302 ISSN (Online)2231-2528
  • Paper presented in National Seminar on “Role of leadership & management in higher education: A case study with special reference to Doaba region of Punjab” organized by DAV College, Jalandhar by Internal Quality Asurance cell (IQAC), from 18-19, March (2016).
  • “Effect of repetitive TV advertisement and Its Impact on Children Behaviour”. Asian Journal of Marketing & Management Research. Vol. 4, Issue 4, Pages: 1-8 (2015). With ISSN: 2279-0667.
  •  “Understanding children’s behaviour while watching television advertisement & its intent on the basis of age & gender”. International Research Journal of Management Science & Technology. Vol. 4, Issue 3, Page: 811-816. With ISSN: 2250-1959(0nline), 2348 – 9367 (Print)
  •  “Children and parents behaviour with respect to exposure of television advertisement: a study with special reference to purchasing of product”. International Research Journal of Management Sociology & Humanities. Vol. 5 Issue 1, Page 527-533. With ISSN: 2348 - 9359 (Print), ISSN 2277 – 9809 (online)
  •  “Customer Perception towards the purchase of car: A study with special reference to Gurgoan”. An International Multidisciplinary Research Journal. Vol. 5 Issue 1, Pages: 199-210 (2015). With ISSN: 2249-7137
  •   “Effect of Television Advertisement on Parents & Children’s Decision Making Process: A study Related to the Educational Influence of children”. The International Journal of Social Science & Management. With ISSN: 2251-1571.
  •  “Customer Perception and Behavior towards Carnation: A Study with Special Reference to Jalandhar City”. Asian Journal of Multidimensional Research. Volume: 3, Issue: 9, Pages: 15-20 (2014). With ISSN : 2278 – 4853 
  •  “Impact of Social Networking Sites on Working Ambiance of an Organization”. International Journal of Management (IJM).Volume:5, Issue: 6, Pages: 57-62 (2014). With ISSN 0976-6502 
  •  “Role of Children in Family Purchase Decisions”, held at IMT Faridabad on 6th April 2013 with ISBN 978-93-5104-880-0. 
  • “Managing Service in Competitive Environment: A study of KFC and Mc Donald’s”, held at IIM Bangalore (IIMB) from 6-9 January 2013 with ISBN 978-81-924713-3-4.
  • “Social Networking Sites Ban or Boom” held at S.D College Jalandhar from 17 Oct. 2011 with ISBN 097-88-1922-709-6
  • “E-Waste and Prevention of Environmental Pollution” held at BhaskaraCharya College of Sciences , Delhi on 13-14 Dec. 2010.
  • "Spirituality effect on Employee Performance” held atGalaxy Global group of Institution Delhi on 11-12 Dec. 2010.
  • Participated in UGC sponsored National Seminar on “New Economics Order and Human Development”, organized by KRM DAV College, Nakodar by Economics department, from 21-22 Feb 2009.  
PhD Thesis Mentors::

  •  Internet Usage And Its Impact Upon Research Students: A Case Study Of Punjab Agricultural University, Ludhiana - (Completed)
  • Production And Marketing Processes Of Milk And Milk Products In Punjab - (Completed)
  • ·         Work Culture in District Central Co-operative Banks of Punjab - (Completed)

Non-Academic Responsibilities:


     Training & Placement office:

  • Visit to employers established; identify new employers to introduce the academic offerings of our students.
  • Established contact with officials of Human Resources recruitment from different companies.
  • Identify the needs and requirements from the company to refer the most qualified graduate.
  • Arrange Industrial Visits, Corporate Visits and Educational Visits.
  • Arrange Guest Lectures, Workshops 


Public Relations Officers:

  •  Effective internal communication using tools like in-house newsletter 
  •  Dealing with ad- agencies for development of PR material 
  •  Act as a point of contact for media Liaison  
  •   Develop and write Press releases 

Dainik Jagran

Dainik Bhaskar


Post a Comment

Popular posts from this blog

Innocent Hearts School kept Path of Shri Sukhmani Sahib ji

To thank the Almighty for bygone 2018 and to seek His blessings for the coming year, path of Shri Sukhmani Sahib ji was kept at Innocent Hearts School, Green Model Town. All the staff members attended the path. This was followed by Kirtan which took everyone to the spiritual world. Everybody enjoyed the Kadah Prasad after the path. This is a regular feature of the school followed every year to welcome New Year. The Management of the School and staff members pray for the bright future of the students and wish the coming year brings prosperity for all.


Punit Singh Saunte Student of Innocent Hearts Group of Institutions, Loharan campus got placed in Trident Group. Punit Singh Saunte student of MBA, selected at a salary package of 9 Lac per annum as an Assistant Manager. Punit was quite happy and satisfied from his performance and gave whole credit to his parents and teachers. With this HR-Manger of company were quite happy with the performance and knowledge and appreciated the efforts of Innocent Hearts Loharan College that college is working quite hard on the performance of the students. Dr. Rohan Sharma training and placement officer informed that there were three rounds of interview. The first round was Aptitude test. After the first round the participants went through the group discussion. Last round was face to face Interview round. Dr. Shailesh Tripathi Group Director Innocent Hearts Group of Institutions, appreciated the efforts of students and teachers.

Dr. Anup Bowry, Secretary, Bowry Memorial Educational and Medical Trust, c…

इनोसैंट हाट्र्स का छात्र 9 लाख वार्षिक पैकेज पर चुना गया

इनोसैंट हाट्र्स ग्रुप ऑफ इंस्टीट्यूशन्स, लोहारां कैंपस का विद्यार्थी पुनीत सिंह शौंटे ट्राइडैंट ग्रुप द्वारा चुन लिया गया। पुनीत सिंह शौंटे एम.बी.ए. का विद्यार्थी है तथा उसको 9 लाख का वार्षिक पैकेज पर सहायक प्रबंधक के रूप में चुना गया। पुनीत अपने प्रदर्शन से खुश तथा संतुष्ट है तथा उसने अपने इस बढिय़ा प्रदर्शन के लिए अपने माता-पिता तथा अध्यापकों का धन्यवाद किया। कम्पनी के एच.आर. प्रबंधक पुनीत सिंह के प्रदर्शन से बहुत खुश नकार आए तथा उन्होंने इनोसैंट हाट्र्स द्वारा विद्यार्थियों ऊपर की गई मेहनत तथा खुशी प्रकट की। ट्रेनिंग तथा प्लेसमैंट अधिकारी डा. रोहन शर्मा ने बताया कि इस चुनाव प्रक्रिया के तीन राऊंड थे। पहला राऊंड लिखित टैस्ट का था। इसके बाद ग्रुप डिस्कशन करवाई गई। तीसरा राऊंड आमने-सामने इंटरव्यू का था। इनोसैंट हाट्र्स ग्रुप आफ इंस्टीट्यूशन्स के ग्रुप डायरैक्टर डा. शैलेश त्रिपाठी ने विद्यार्थियों तथा अध्यापकों द्वारा किए गए प्रयासों की प्रशंसा की। बोरी मैमोरियल एजुकेशनल एंड मैडीकल ट्रस्ट के सचिव डा. अनूप बोरी ने विद्यार्थियों तथा स्टाफ को बधाई देते हुए कहा कि उनको सभी के ऊपर गर्व है। …