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Dr Rohan Sharma



Dr. Rohan Sharma is presently working as Assistant Professor in Innocent Hearts Group of Institutions (IKGPTU), Jalandhar Punjab. He has almost more than ten years of experience in the field of Teaching, Research & Industry. His area of interest is Consumer behaviour, Marketing Management, Advertisement Management. He has  published almost more than 20 Research papers in the journals and 10 paper presentations in National and International conferences. He has also written a book on SPSS.


Publications & Conferences:

  • Paper presented in National Seminar on “Employability Skills & Competence required in IT professionals”. New Business Aveneus-Critical Analysis, Pages: 19-21. with ISBN : 978-93-85835-60-5. 

  •     Paper presented in National Seminar on “Work Life Balance among University & College Teachers of Amritsar City (Punjab)”. New Business Aveneus-Critical Analysis, Pages: 115-118. with ISBN : 978-93-85835-60-5. 
  • "To understand the role & importance of pot water that helps in providing healthy water: A study with special reference to Jalandhar district". International Journal of Commerce and Management Research. Vol. 4, Issue 5, Pages: 85-89 (2018). With ISSN: 2455-1627. 
  • “Differences in Time and Duration of Internet usage among Male and Female Research Students”. International Journal of Management Studies. Vol. 5, Issue 3 (4), Pages: 132-137 (2018). With ISSN (Print) 2249-0302 ISSN (Online)2231-2528.
  • “The Study of Effect of Work Culture on Productivity of District Central Cooperative Banks”. International Journal of Management Studies. Vol. 5, Issue 3 (1), Pages: 46-49 (2018). With ISSN (Print) 2249-0302 ISSN (Online)2231-2528.
  • “Factors influencing the work culture of district central co-operative banking system in Punjab”. International Journal of Academic Research and Development”. Vol. 3, Issue 2, Pages 1601- 1604 (2018). With ISSN: 2455-4197.
  • “Responsible Tourism in India: Special Reference to People with Disabilities”. International Journal of Management Studies”. Vol. 5, Issue 2(4), Pages 41-49 (2018). With ISSN (Print) 2249-0302 ISSN (Online)2231-2528.
  •  “Production, Consumption and Marketed surplus of Milk in Patiala and Faridkot Districts - A Study of Punjab State”. Vol. 5, Issue 2(3), Pages 64-71 (2018). With ISSN (Print) 2249-0302 ISSN (Online)2231-2528.
  • “Gender Differences in Internet usage among Research Students: A Comparative Study”. Vol. 5, Issue 2(3), Pages 116-122 (2018). With ISSN(Print) 2249-0302 ISSN (Online)2231-2528
  • Paper presented in National Seminar on “Role of leadership & management in higher education: A case study with special reference to Doaba region of Punjab” organized by DAV College, Jalandhar by Internal Quality Asurance cell (IQAC), from 18-19, March (2016).
  • “Effect of repetitive TV advertisement and Its Impact on Children Behaviour”. Asian Journal of Marketing & Management Research. Vol. 4, Issue 4, Pages: 1-8 (2015). With ISSN: 2279-0667.
  •  “Understanding children’s behaviour while watching television advertisement & its intent on the basis of age & gender”. International Research Journal of Management Science & Technology. Vol. 4, Issue 3, Page: 811-816. With ISSN: 2250-1959(0nline), 2348 – 9367 (Print)
  •  “Children and parents behaviour with respect to exposure of television advertisement: a study with special reference to purchasing of product”. International Research Journal of Management Sociology & Humanities. Vol. 5 Issue 1, Page 527-533. With ISSN: 2348 - 9359 (Print), ISSN 2277 – 9809 (online)
  •  “Customer Perception towards the purchase of car: A study with special reference to Gurgoan”. An International Multidisciplinary Research Journal. Vol. 5 Issue 1, Pages: 199-210 (2015). With ISSN: 2249-7137
  •   “Effect of Television Advertisement on Parents & Children’s Decision Making Process: A study Related to the Educational Influence of children”. The International Journal of Social Science & Management. With ISSN: 2251-1571.
  •  “Customer Perception and Behavior towards Carnation: A Study with Special Reference to Jalandhar City”. Asian Journal of Multidimensional Research. Volume: 3, Issue: 9, Pages: 15-20 (2014). With ISSN : 2278 – 4853 
  •  “Impact of Social Networking Sites on Working Ambiance of an Organization”. International Journal of Management (IJM).Volume:5, Issue: 6, Pages: 57-62 (2014). With ISSN 0976-6502 
  •  “Role of Children in Family Purchase Decisions”, held at IMT Faridabad on 6th April 2013 with ISBN 978-93-5104-880-0. 
  • “Managing Service in Competitive Environment: A study of KFC and Mc Donald’s”, held at IIM Bangalore (IIMB) from 6-9 January 2013 with ISBN 978-81-924713-3-4.
  • “Social Networking Sites Ban or Boom” held at S.D College Jalandhar from 17 Oct. 2011 with ISBN 097-88-1922-709-6
  • “E-Waste and Prevention of Environmental Pollution” held at BhaskaraCharya College of Sciences , Delhi on 13-14 Dec. 2010.
  • "Spirituality effect on Employee Performance” held atGalaxy Global group of Institution Delhi on 11-12 Dec. 2010.
  • Participated in UGC sponsored National Seminar on “New Economics Order and Human Development”, organized by KRM DAV College, Nakodar by Economics department, from 21-22 Feb 2009.  


PhD Thesis Mentors:

  •  Internet Usage And Its Impact Upon Research Students: A Case Study Of Punjab Agricultural University, Ludhiana - (Completed)
  • Production And Marketing Processes of Milk And Milk Products In Punjab - (Completed)
  • Work Culture in District Central Co-operative Banks of Punjab - (Completed)


Non-Academic Responsibilities:

Training & Placement Officer: 
  • Visit to employers established; identify new employers to introduce the academic offerings of our students.
  • Established contact with officials of Human Resources recruitment from different companies.
  • Identify the needs and requirements from the company to refer the most qualified graduate.
  • Arrange Industrial Visits, Corporate Visits and Educational Visits.
  • Arrange Guest Lectures, Workshops 

 

Public Relations Officers:

  •  Effective internal communication using tools like in-house newsletter 
  •  Dealing with ad- agencies for development of PR material 
  •  Act as a point of contact for media Liaison  
  •   Develop and write Press releases 




Dainik Jagran



Dainik Bhaskar


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