In order to fill the gap between industry
and academia by facilitating to develop them as industry professional, Ms.
Rupinder Kaur Sr. Software Engineer from Wipro Industries visited Innocent Hearts
Group of institutions. Guest lecture was
organized on Career opportunities in Digital Marketing in
Loharan Campus.
The lecture was organized
for the students of BBA and MBA Ms. Rupinder Kaur said
that digital marketing is the promotion of products or brands via one or more
forms of electronic media. Clarifying it further, she said that Digital
marketing offers the prospect of increasing and enhancing the interactions and
relationships with current and prospective customers through social networking
and mobile applications. She further added that this technology helped to
analyze the marketing campaigns and understand the viability of events
happening in the real time. She informed the students that the concept of
digital marketing has gained momentum all around the world due to the
substantial increase in the mobile and internet users.
Motivating the students towards opting
Digital Marketing as their career, she said that the number of visionary
marketers and branding professionals was majorly skewed in comparison to the
extensive rise in digital marketing. She encouraged the students to opt for
this field as the smaller businesses in smaller cities like Jalandhar had
greater prospects of benefiting from digital marketing. The interactive
session was then followed by a question answer round where the students
clarified all their doubts.
Group Director Dr. Shailesh Tripathi thanked
the guest for sharing valuable information with the students.